We Want You To Know Your Buyers Better Than They Know Themselves

Over two decades ago, I set out to understand what truly drives business success. Not just on paper—but in the trenches, alongside founders, marketers, product leaders, and sales teams.

I’ve worked with hundreds of companies, helping them grow smarter, move faster, and connect more deeply with the people they serve. Along the way, I uncovered something that now feels obvious: the businesses that win are the ones that know their buyers better than anyone else.

Throughout my career, I’ve explored countless strategic systems—from the discipline of Rockefeller Habits to the clarity of EOS. But what’s always set my work apart is something I call combinatory play—the ability to synthesize frameworks, methodologies, and market truths into something new.

Over time, I developed my own strategic planning system. It takes the guesswork out of growth and breaks big ideas into simple, actionable steps.

Meanwhile, my lifelong passion for technology was always evolving in parallel. I started by teaching myself to code, and what began as a personal curiosity turned into a powerful complement to my strategic work. Eventually, the two worlds collided—in the best way possible.

That collision gave birth to BuyerTwin. I built it to scale what I used to do in whiteboard sessions and strategy decks—to give every team instant access to the one thing they need most: a clear view inside the mind of their ideal customer.

BuyerTwin uses a blend of smart strategy, real data, and AI to create a digital twin of your audience—one that helps you write better messaging, test ideas faster, and align your entire go-to-market plan around what buyers truly care about.

My promise is simple: BuyerTwin will make your growth strategy smarter, faster, and far more precise. No fluff. No filler. Just clear, confident decisions—driven by real buyer insight.

Andy Halko

Founder, BuyerTwin