Audience Segmentation Articles & Insights

Learn how B2B startups use BuyerTwin’s AI to build dynamic buyer personas that boost targeting, personalization, and sales alignment.

Understanding the customers your business intends to target is an essential step in figuring out your brand’s identity. Who are you hoping to reach? How are you going to reach […]

Discover 11 expert perspectives on Buyer Personas and ICPs to improve your targeting, messaging, and marketing strategy.

Learn what an Ideal Customer Profile (ICP) is, why it matters, and how BuyerTwin helps you define and use ICPs to optimize growth strategy and targeting.

Discover the key components of a customer profile in 2025 and how BuyerTwin uses AI to build smarter, evolving profiles that drive real buyer insight.

Reach your ideal customers with effective audience targeting strategies. Learn how to connect with realistic potential buyers and drive more demand.

Marketing personas heavily influence business strategies, and when they are backed with solid customer research and insights, they will create better results. Every business has a core customer base, and […]

Learn how audience segmentation can enhance your marketing efforts. Discover the benefits of dividing your market into recognizable groups for targeted messaging.

Learn how to do market research the right way—using both qualitative and quantitative data. Discover methods, avoid pitfalls, and see how BuyerTwin makes it easy.

Learn how to create your ideal customer avatar effectively. Avoid spinning your wheels and use surveys and conversations to gather essential data.