Want to build detailed buyer personas that actually think like your real customers? 🤖

In this walkthrough, Tony Zayas and Andy Helco show how BuyerTwin makes it fast and easy to create highly specific buyer clones—complete with pains, motivations, influencers, responsibilities, tools they use, and more.

🕑 Reading Time: 3 Minutes

Buyer personas are broken. Static, surface-level, filled with stock photos and vague demographics—they’re outdated and nearly useless for today’s fast-paced, data-driven marketing world.

In this thought-provoking episode, Tony Zayas and Andy Halko explore how BuyerTwin is transforming traditional personas into living, breathing Digital Twins—AI-powered customer clones that think, speak, and evaluate like your real audience.

🕑 Reading Time: 3 Minutes

Ever wondered how your website really looks through the eyes of your ideal customer?

In this live walkthrough, Tony Zayas and Andy chat through one of BuyerTwin’s most powerful features: persona-driven webpage evaluations. Watch as they demonstrate how BuyerTwin allows you to test a landing page from the viewpoint of a specific buyer—like an EdTech founder—and get real, candid feedback that goes beyond metrics or polite reviews.

Unlike ChatGPT or other generic tools, BuyerTwin’s AI is trained using deep buyer research, behavior data, and years of marketing expertise to simulate realistic buyer personas. The result? Incredibly actionable insights that help RevOps teams, B2B marketers, and sales leaders optimize pages before launch.

🕑 Reading Time: 3 Minutes