Strategy Articles & Insights

Learn how to evaluate resources, capabilities, constraints, and buyer knowledge to identify strategic advantages your business can credibly build on.

In this episode, Tony Zayas and Andy Halko dive deep into the complexities of building an effective go-to-market strategy. Episode overview The discussion covers audience understanding, competitive landscape, and how […]

In this episode of the Vision Gap Show, the hosts explore the Japanese concept of ikigai — the reason for being. Episode overview The episode connects what you love, what […]

In this episode, we peel back the layers of a structured approach to strategy and methodology. Episode overview The conversation explores the key elements of successful go-to-market strategy, including market […]

In this episode, Tony Zayas and Andy Halko dive deep into the Accountability Pyramid, a strategic framework that helps organizations align values, vision, mission, targets, goals, actions, and accountability. Episode […]

Learn how to comprehensively analyze the competition and gain valuable insights to improve your business strategy. Episode overview The episode covers how competitor analysis can reveal gaps, sharpen positioning, and […]