Video Articles & Insights

In this episode, Tony Zayas and Andy Halko dive deep into the world of HR tech, exploring how to effectively target and segment your audience. Episode overview This video looks […]

In this episode, we dive deep into the world of fintech and explore how the Frictionless platform can streamline the process of identifying and prioritizing target segments, as well as […]

In this episode, we dive deep into the healthcare technology space and explore how mastering your target audience personas can unlock powerful marketing, sales, and product strategies. Episode overview The […]

In this episode, we dive deep into the world of health tech and explore the key target audiences that companies in this space need to understand. Episode overview Tony Zayas […]

In this episode, Tony Zayas and Andy Halko dive deep into the importance of understanding target audiences and building detailed personas for legal tech companies. Episode overview The discussion explores […]

Customer journeys can feel overwhelming, but they don’t have to be. In Episode 27 of The Vision Gap Show, Andy Halko and Tony Zayas introduce a journeys feature designed to […]

In this episode, we dive deep into the complex landscape of the EdTech market and explore the diverse personas that companies need to understand to effectively reach and engage their […]

In this episode of the Vision Gap Show, Tony Zayas and Andy Halko discuss how a branding and marketing platform can support and empower sales teams. Episode overview The conversation […]

In this episode, Tony Zayas and Andy Halko dive deep into the complexities of building an effective go-to-market strategy. Episode overview The discussion covers audience understanding, competitive landscape, and how […]

In this episode of the Vision Gap Show, the hosts explore the Japanese concept of ikigai — the reason for being. Episode overview The episode connects what you love, what […]