Buyer Intent Signals: What They Mean—and What They Don’t Buyer intent is an inference, not mind reading. Learn how to interpret behavioral signals, buyer context, and buying-group evidence without overstating readiness.
Behavioral Marketing Triggers: When a Signal Is—and Isn’t—Buyer Intent Behavioral signals can improve campaign timing, but a click is not a buying decision. Learn how to rank signals, avoid false positives, and respond responsibly.