Strategy Articles & Insights

Learn how to evaluate resources, capabilities, constraints, and buyer knowledge to identify strategic advantages your business can credibly build on.

Compare seven strategic planning frameworks and use a practical decision matrix to choose the right approach for your market, buyers, and execution needs.

Use the Business Model Canvas to test buyer assumptions, connect all nine blocks, and turn strategy into evidence-backed business model choices.

In this episode, Tony Zayas and Andy Halko dive deep into the complexities of building an effective go-to-market strategy. Episode overview The discussion covers audience understanding, competitive landscape, and how […]

In this episode of the Vision Gap Show, the hosts explore the Japanese concept of ikigai — the reason for being. Episode overview The episode connects what you love, what […]

In this episode, we peel back the layers of a structured approach to strategy and methodology. Episode overview The conversation explores the key elements of successful go-to-market strategy, including market […]

In this episode, we explore how AI is transforming the traditional strategic planning process. Episode overview Andy shares lessons from building a platform that uses AI to support structured strategic […]

In this episode, Tony Zayas and Andy Halko dive deep into the Accountability Pyramid, a strategic framework that helps organizations align values, vision, mission, targets, goals, actions, and accountability. Episode […]

The six pillars covered include unequivocal value propositions, marketing avalanche, magnetic evangelists, transformative sales leaders, out-of-this-world customer love, and elite partner relationships. Episode overview Andy provides examples of how companies […]

Take your SWOT analysis to the next level with innovative strategies and techniques that improve business planning and decision-making. Episode overview This episode discusses how teams can move beyond a […]