Some people leave obvious clues when they’re about to make a big purchase. They ask questions. They frown thoughtfully. They wave their credit card around like they’re summoning a genie. Others, however, are more subtle. They loiter. They hover. They return to the pricing page eight times in a day without ever clicking anything.
I know this because I’ve been that person. Once, I visited the website of a mattress company 43 times before deciding I deserved better lumbar support. I never downloaded anything. I never signed up. I just crept around their product page like a divorced ghost shopping for a new life.
And yet—not once—did that company reach out. Not a whisper. Not a “Hey, we noticed your back pain.” Nothing.
Which brings us to the uncomfortable truth: most businesses are terrible at recognizing buyer interest unless it’s wearing a T-shirt that says ‘TAKE MY MONEY.’
This is where BuyerTwin comes in—like a kindly nosy neighbor—quietly observing, connecting dots, and whispering, “Psst… I think this one’s close.”
The Invisible Hand of Intent
Buyer intent isn’t always loud. Sometimes, it’s downright polite.
It’s someone opening the same blog post six times, trying to convince themselves your software is “too complicated” while secretly hoping it isn’t. It’s someone looking at your About page for clues about whether your CEO believes in capitalism or just shouts about it on LinkedIn.
These are not casual behaviors. These are what we call hidden buying signals—the unspoken cues, patterns, and tiny obsessions that suggest someone’s thinking about buying but doesn’t want to admit it yet. (Sort of like when I spend twenty minutes Googling “vintage espresso machines under $500” but claim I’m just “researching for a friend.”)
Not All Buying Signals Wear Capes
Let’s define a hidden buying signal, shall we?
It’s not the guy who filled out your “Request a Demo” form. That guy is practically waving flags and throwing confetti.
A hidden signal is more like:
- Visiting your pricing page at 11:47 PM three nights in a row
- Scrolling through two full pages of customer testimonials without clicking a single one
- Googling “your company name vs competitor name” at work, during a meeting, while nodding vigorously on Zoom
They’re subtle. But they’re real. And they matter.
Why You Keep Missing Them
Most marketing tools were built in an era where the biggest tech advancement was a flashing banner ad. They track “page views” and “clicks” as if that’s the full story—like assuming someone’s happy in a relationship because they liked your vacation photo. (Reader: they were not happy.)
Here’s the deal:
- CRMs don’t track nuance
- Sales teams miss timing windows
- Lead scoring models often rely on made-up numbers (“If they open 3 emails and blink twice, call them.”)
And so, potential buyers roam your digital property like silent cats, curious but skittish. Meanwhile, you send them the same drip campaign you send to everyone—including your intern, who accidentally downloaded the whitepaper twice.
BuyerTwin to the Rescue (Without the Cape)
BuyerTwin doesn’t just collect data. It listens. It watches. It gently sifts through every twitch, click, scroll, and hesitation with the patience of a British detective in a BBC crime drama.
Here’s how it works:
1. Behavioral Pattern Recognition
BuyerTwin notices when someone keeps circling your product features page like a hawk with commitment issues. It sees the pages they dwell on, the blogs they obsess over, and the videos they rewatch more than your mom replays Downton Abbey.
It connects those behaviors to actual outcomes—like deals closed last quarter—to learn what “buying body language” looks like in digital form.
2. Cross-Channel Signal Aggregation
We’re not just talking website visits. BuyerTwin gathers signals from all over:
- Content downloads
- Email interactions
- Social engagement
- Third-party review sites
- Competitor comparisons
It’s like CSI for your marketing funnel, without the sunglasses or dramatically timed Who songs.
3. AI-Powered Intent Scoring
Rather than randomly assigning points for “visited page X,” BuyerTwin uses actual machine learning to identify patterns that predict buying behavior. Not just interest—intent. The difference between “I like this idea” and “If someone emails me in the next 10 minutes with a discount, I will cave.”
It then gives you an easy-to-understand journey map or profile you can act on. You’ll know who’s interested, why they’re interested, and how to reach them without sounding like a stalker.
What These Hidden Buying Signals Look Like in the Wild
Let’s play a little game of “Signal or Coincidence.”
- Repeated visits to the same blog post on “How to Scale Your Revenue Team”? ✅ Signal. (They’re overwhelmed and desperate.)
- Visiting your team bio pages on LinkedIn? ✅ Signal. (They’re vetting you harder than a first date.)
- Clicking your G2 link but not leaving a review? ✅ Signal. (They want to see what others say but don’t want to engage…yet.)
- Reading your Terms of Service at 2 AM? 🔥 Red-hot signal. (No one reads those unless they’re ready to marry your software.)
What to Actually Do with These Buying Signals
Now that you’ve spotted your next customer in the digital crowd, do you:
- A) Run toward them with a megaphone?
- B) Pretend it never happened and send them a “Welcome to our newsletter” email?
- C) Use BuyerTwin to craft the right message, at the right moment, on the right channel?
(C. Always C.)
Here’s what smart teams do:
- Trigger outreach when intent patterns match high-value journeys
- Send personalized content that reflects their behavior (“Saw you checked out our pricing—here’s a customer story with similar budget constraints.”)
- Loop in sales without throwing a flaming Slack message (“Hey, marketing says this lead is ready. Maybe don’t open with ‘what keeps you up at night.’”)
BuyerTwin makes this easy, automatic, and slightly magical. Like a dating app for sales enablement—only nobody ghosted you after the first message.
Final Thoughts from Someone Who Once Bought a Drone to Feel Something
Here’s what we’ve learned:
- People are browsing your stuff. Quietly. Anxiously. Sometimes while eating chips in their underwear.
- Those behaviors matter.
- Most tools don’t notice them.
- BuyerTwin does.
- And once you start recognizing these hidden buying signals, marketing becomes less of a guessing game and more of a polite nudge at the exact right moment.
Like, say… now.
👀 Want to See What Your Buyers Are Really Doing?
BuyerTwin helps you stop guessing and start spotting the buying signals that move buyers from “meh” to “money.”
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