I once had a boss who kept a whiteboard in her office titled “Big Marketing Questions.” Every Friday, she’d dramatically uncork a Sharpie like it was a bottle of champagne and write things like,
- “What is our story?”
- “Where do we play?”
- “Is Q3 a vibe?”
At first, I found this whimsical. Later, I realized it was code for “I’m overwhelmed, and I’d like someone else—anyone else—to think for me for a while.”
This, in essence, is the modern marketing experience. We’re drowning in dashboards, surrounded by acronyms (ABM, ICP, MQL, OMG), and constantly pretending to understand why a landing page we didn’t change suddenly stopped converting.
And now there’s BuyerTwin’s AI Assistant. Not another chatbot. Not another “prompt-engineering sandbox.” An actual AI-powered sidekick that, frankly, is smarter than most of the meetings on my calendar.
You don’t “use” it. You ask it. And it answers—like a strategist, a planner, a research assistant, and occasionally your therapist (though without the eye contact).
Why Marketers Secretly Want a Second Brain
The longer I’ve worked in marketing, the more I’ve realized that 90% of our job is sitting in meetings trying to sound confident while quietly thinking,
“Should I already know the answer to this?”
Meanwhile, we’re expected to:
- Build a campaign
- Create three variations of said campaign
- Align it to personas
- Map it to the funnel
- Personalize the email copy
- Measure it
- And then do it all again in two weeks when the CMO decides “we need to pivot to thought leadership.”
It’s no wonder we’re burned out and begging for help—from our team, from caffeine, from the Google Doc we keep named “Campaign Ideas 2023 FINAL_FINAL.”
BuyerTwin’s AI Assistant doesn’t sigh or side-eye or tell you to “circle back.” It just answers. Intelligently. Instantly. And always based on what your buyers are actually doing—not what your VP thinks they’re doing.
So, What Is BuyerTwin’s AI Assistant, Exactly?
Imagine a strategist who knows everything your audience is up to. Now imagine they don’t take lunch breaks or passive-aggressively reply “per my last email.” That’s BuyerTwin’s AI Assistant.
It’s built to help marketers ask better questions and get smarter answers—without sifting through dashboards, building pivot tables, or holding yet another brainstorming session over leftover bagels.
It’s not just chat-based AI. It’s a contextual assistant that connects to buyer behavior, search patterns, content engagement, and more—so when you ask it something like,
“What should we run for our Q2 HR segment?” It doesn’t respond with, “Have you tried inspirational quotes?”
It gives you ideas. With reasons. For actual humans.
10 (Surprisingly Smart) Things You Can Ask BuyerTwin’s AI Assistant
This isn’t Siri. This isn’t Clippy. This is your new marketing brain—and it understands your audience better than you do on 4 hours of sleep and a lukewarm Americano.
Here are some questions you can (and should) ask it:
1. “What campaign idea fits our mid-funnel HR buyers this quarter?”
→ No vague trends. Just real buyer behavior, engagement insights, and theme suggestions. (Spoiler: “Better Onboarding” is back, baby.)
2. “What topics are trending among our ICP this month?”
→ Based on what they’re searching, sharing, and reading—not just what’s hot on LinkedIn this week.
3. “Give me 3 headline ideas for a campaign targeting frustrated IT managers.”
→ BuyerTwin: “Frustrated with systems that don’t speak IT?” Me: Shoving aside my Google Doc of sad puns.
4. “What’s the top concern for buyers in manufacturing companies right now?”
→ Spoiler: It’s not “how to be inspired.” It’s probably “how to hit goals without losing their minds.”
5. “What content should I create for buyers who dropped off the pricing page?”
→ Practical suggestions based on behavioral trends, not just vibes. (Like: “Send them a side-by-side comparison and a testimonial from someone who also panicked at your pricing.”)
6. “How does our messaging compare to Competitor X?”
→ Finally, someone tells you the truth: you’re trying too hard. Or maybe not hard enough.
7. “What ad angle would resonate with healthtech decision-makers in the Northeast?”
→ It’ll even tell you what words to avoid and which concerns they care about most.
8. “Which channels are most active for our ICP?”
→ Spoiler: It’s probably not the blog you’ve been quietly maintaining since 2019.
9. “Summarize the top objections from buyer reviews.”
→ Better than reading all of G2 while crying into your keyboard.
10. “What’s the next step for leads showing high buying intent but no conversion?”
→ Suggestions that actually help. Like sending a relevant resource—not yet another “Just checking in!” email.
What Makes This Different from Every Other “AI Assistant” You’ve Ignored?
I’ve used AI tools before. Most of them give you the marketing equivalent of a fortune cookie: vague, slightly inspirational, occasionally coherent.
BuyerTwin is different because it’s connected to your real buyer data—not just the internet’s collective noise.
It knows:
- What your buyers are searching for
- What your campaigns are doing
- What your segments are engaging with
- What your competitors are saying
- And how to turn all of that into actual decisions
You don’t just get copy. You get confidence. Which is rare. Especially on a Monday.
How Real Marketing Teams Use It (While Pretending They’re Still “Just Testing It”)
Let’s be honest, we all downplay new tools at first. “Oh, it’s just something I’m playing around with,” you say… as BuyerTwin generates your campaign structure, headline, and entire nurture flow.
Here’s how marketers are actually using it:
🎯 A content strategist
Uses it to plan a blog calendar in 15 minutes instead of five separate “strategy sessions.”
💡 A demand gen manager
Asks for campaign angles based on current buying signals—then launches a targeted webinar series that finally converts.
📊 A marketing director
Uses it to prep messaging for a board meeting—and actually sounds like they know what’s going on in the market.
No guesswork. No overthinking. Just a quiet little miracle.
Final Thoughts from Someone Who Once Asked ChatGPT to “Make My Campaign Less Boring”
You don’t need another dashboard. You need a decision-making shortcut—one that doesn’t involve six meetings and three conflicting opinions about tone.
BuyerTwin’s AI Assistant doesn’t just save time. It saves your brain.
It’s the strategist who doesn’t argue. The planner who doesn’t need sleep. The intern who actually knows what to write.
🎯 Ready to Meet Your New Marketing Brain?
Ask BuyerTwin anything—from campaign ideas to content gaps to competitor analysis. Sign up for a free account and let your smartest team member clock in 24/7 (without ever needing a raise).